The presence of new innovations and technology is now considered necessary. The main issue explored is to act on the guest's knowledge and trust to use AI. Today, customers prefer to communicate through digital applications. In this context, digital marketing trends among common people in 2023 - Artificial Intelligence, augmented reality, voice search optimization, programmatic advertising, chatbot, personalized digital marketing, automated and personalized email marketing, video marketing, instagram reels, whatsapp marketing, live streaming, menu visualization in restaurants touchscreen, room unlock passwords on the phone and many other services have gained more interest. Hoteliers can use these new technologies to maintain relationships with their potential customers. The study clearly explains how to make new technologies in hotels familiar and user-friendly to customers, and how fast the hospitality and tourism market is changing the real world to virtual reality.