Case study of Turkish government's support programs for local farmers and manufacturers on e-commerce

Summary

This article examines the various support programs that the Turkish government has implemented to promote e-commerce for local farmers and manufacturers. E-commerce has become an essential tool for businesses to increase their revenue and expand their customer base. The article highlights the impact of these support programs on the growth of the e-commerce sector in Turkiye and the benefits for both businesses and consumers. The article also provides insights into successful government initiatives that can help promote the growth of small businesses and contribute to the overall economic development of a country. The Turkish agricultural sector is a significant contributor to the country's economy, employing around 20% of the workforce and playing a vital role in providing food security for the population. The sector is also a significant source of export revenue, with agricultural exports totaling around 29.9 billion US dollars in 2022. The article shows how Turkiye has been leveraging e-commerce to grow its agricultural sector through online marketplaces, digital marketing and advertising, supply chain optimization, and promoting innovation in the agricultural sector. The article discusses the collaboration between the Turkish government and UNDP to promote digital solutions for agricultural marketing. Finally, the article provides information about the Turquality E-Export Program.