Evaluation of the attitude of consumers towards halal industrial products in Azerbaijan

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Summary

The halal industry has become a rapidly growing market based on the demand created by Muslim consumers everywhere in the world. The growth forecasts of the Muslim population also allow us to say that the demand for these areas will increase. In the article, the essence of the halal industry, which is considered a promising industry, the growth rate using the data from international reports, and the position of countries in the market of halal products were analyzed. The main purpose of the study is to assess the attitude of consumers towards halal industrial/halal-certified products in Azerbaijan, where 95% of the population is Muslim. A survey was conducted to achieve this goal. The result of the survey allows us to say that although the participating respondents support the development of halal industries in the country, their awareness levels and trust in halal certifications are very low.